Glossary term
What is Lead CRM?
Quick definition: Software that tracks the journey from initial enquiry to enrolled student — phone calls, follow-ups, demo classes, and conversion.
A Lead CRM (Customer Relationship Management) for institutes tracks every prospective student from enquiry to enrolment. Coach Sutra's lead CRM captures enquiries from the website, walk-ins, phone calls, and Justdial; assigns them to counsellors; tracks follow-up calls, WhatsApp conversations, demo classes, and finally conversion to enrolment. Dropoff analytics show which counsellor closes best and where leads typically stall — letting institute directors fix the funnel.